Updated: Sep 5, 2020
Read about what I learned about marketing, sleeping routines, taxes, motherhood and the type of customers I no longer need to serve.
1. 24/7 MARKETING
At the beginning of 2018 my company Ladylegend Media moved from United Spaces to Strandvagen 7A in Stockholm, Sweden. We got a lot more customers and I stopped my Facebook Ads for six months and started to create online programs and automated systems to help my clients get results faster. BIG MISTAKE.
The lesson learned is to never stop our marketing campaigns online which market our brand 24/7 while I'm asleep. We didn't reach 300% revenue growth as we use to do every year because we got to busy creating systems.
Back-end systems is important to create but never in the absence of automated marketing if you want to grow minimum 200% every year and reach exponential growth in your business.
2. SLEEP LIKE A BEAUTY QUEEN
I slept very bad 2018. One of my strengths is to be hyper focused. The lesson learned is to never be so focused so that my body gets punished from the lack of a good night sleep.
Entrepreneurs as us need our prescious beauty sleep to have the power and energy to create the change we want for our customers.
3. NOT THINK ABOUT TAXES
Economy and tax planning can be boring for entrepreneurs and visionaries like us, especially when we're innovating our systems and products. The lesson I learned is to help myself to not think about taxes by always transferring 20% of our revenue directly to the governments tax account.
In this way I don't need to get disappointed every time the tax bill strike us, instead I can get excited about adding more value to the market place and sell more!
4. MOTHERHOOD CRISIS
My kids didn't see a lot of me this year. I worked late nights and mornings and slept until noon next day. I am thankful for their father and grandmother who made sure they got everything they needed. I got in touch with Darina Schartman, a family coach who helped me stop feeling quilty about working hard with my business. It helped a lot.
My values is about living out my higher purpose, meaning making a difference for female entrepreneurs in the marketplace. The best thing I can do for my kids is to be a role model by following my dreams and accomplish the visions coming from my inner calling and soul.
The lesson I learned is to SHOW UP FOR MY KIDS and make our family work like a team where we talk about each others goals and dreams, so we can support each others journey.
5. CHOOSE THE RIGHT CUSTOMERS
The lesson learned here is to work with believers of our brand who love innovation and to disrupt the market with a "early adapters mindset" like myself. Not just in words, but in solid action. They must be able to handle things not going well to push trough.
When I look back on 2018, I got complaints by customers who didn't like or got super stressed by all changes we made in our business instead of appreciating all new stuff they got added to their business development services without having to pay more.
Today, when a customer enters my business program or choose me to be their business mentor my first question is if they're ok with changes and to speed up their leadership and business by welcoming a lot of breakdowns and breakthroughs in shorter time slots.
Fail fast is my motto. And to fail fast requires a lot of action and less talk.
If they don't accept this culture of innovation, speed and handling breakdowns to create breakthroughs, chances of disappointment with our program will be very high.
Creating change actually means creating a new culture and it's my responsibility to make sure people; customers, partners and my family get an overview of what culture Ladylegend Media stands for to create in the world, which they can choose to be a part of.
Are You A Mom and/or Female Entrepreneur?
Check out my Business Queen School. Learn more here: www.ladylegendmedia.com
See you in the next blogpost!
CEO, Ladylegend Media